The company:
Our client is a prominent player in the field of security solutions, offering a cloud-based, integrated XDR platform designed to enhance security operations. They currently support over 800 clients worldwide.
About the Role:
In the role of Partner Marketing Manager, you will spearhead initiatives to enhance revenue and market presence through strategic partnerships. Your responsibilities will include formulating comprehensive partner marketing strategies, designing targeted campaigns to elevate our brand visibility, and managing the development of materials that support partner success. You will focus on equipping our partners with the tools and motivation needed to promote our solutions effectively, while also driving innovative co-marketing efforts to maintain partner engagement. Ideal candidates will have a proven track record in partner marketing, a knack for creative engagement strategies, and a strong emphasis on evaluating the effectiveness of marketing activities.
Responsibilities:
- Develop and execute marketing plans and campaigns to drive growth and visibility.
- Maintain and enhance relationships with key partners to boost engagement and demand.
- Collaborate with sales teams to align on revenue and pipeline strategies.
- Support partner enablement with clear communication of value propositions.
- Oversee partner portal management and content development.
- Manage budgets for co-marketing, events, and partner training.
- Analyze campaign performance and adjust strategies for growth.
Requirements:
- Bachelor's degree required.
- 4-6 years in partner marketing within a tech environment.
- Experience with B2B marketing, CRM, and PRM technologies.
- Strong analytical, project management, and communication skills.
- Willingness to travel; cybersecurity experience is a plus.
*This is a remote opportunity
